Just this year, Blackberry, formerly known as RIM, launched its new operating system, Blackberry 10 and a new phone Blackberry Z10. The launching was a big deal for Blackberry since it has to catch up with the iPhone and Android phenomenon that’s sweeping Smartphone users all over the world.
With its recent reinvention, people may ask if the new Blackberry is still worth caring for. Is it still worth your time?
The first Blackberry gained ground in the market because of its mobile email device with a long-lasting battery. It became popular for ultra-secure messaging and businesses used it all over the world. However when the iPhone was introduced into the market, user-friendly touchscreen phones and cool apps caught the attention of consumers and they opted to use the iPhone for work instead.
Today, the Blackberry doesn’t dominate the business space anymore. Other players such as Apple and Samsung are now being used by CEOs. With the many Smartphone players in the market today, can the Blackberry still stand a chance of being noticed?
Blackberry can still stand a chance! The business world still uses a Blackberry for many reasons. Most companies employ a policy of “BYOD” – bring your own device. Employees can now bring their own Smartphone for both business and personal use. However, companies would like to make sure that the Smartphone is secure.
With a Blackberry phone, companies can have peace of mind since certain features of its phone includes:
Protected Company Data
Secure Company Networks
Simple End-User Experience
Secure Transfer of Sensitive Data Online
Blackberry triumphs in ensuring user privacy. It has a built-in encryption and your company’s IT guys can manage a bunch of Blackberry features remotely. Blackberry continues to pride itself in developing tools that can give business a peace of mind. Employees can both install their applications and protect their company’s business assets.
Apps make Smartphones cool and fun! Most consumers use apps to make life convenient. Games, fitness or finance apps are often found in many Smartphones. Blackberry still offers the option of downloading apps but companies can also limit the apps that can affect business data. Blackberry has indeed earned its place in the business world and with its ever –expanding tools, people can still care about it.
Looking at it from a business perspective, Blackberry’s security features makes it a strong rival among the other brands. However looking at it from a purely-consumer perspective, it may not be the only cool phone in the market. People may still care more about the features found in an iPhone or Android. Only time can tell if how long Blackberry can hold on to the market.